What are Cookies?
When you visit our websites, open our e-mails, or view our services online, we or an authorized third party may send you a cookie. Cookies are small text files that may be placed on your device. When a website is accessed, a cookie that is placed on a device will send information to the party that has placed the cookie. Cookies are extremely common and used on a number of websites. Each cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value (usually a unique number). For a more thorough explanation of what cookies are and how they operate, please visit www.allaboutcookies.org.
Why are Cookies useful?
Cookies allow a website owner to do useful things; for example, a cookie would permit a website owner to find out whether a computer (and probably its user) has visited the site previously. In general, the purpose of cookies is to improve the performance of the website and the user’s experience in using that website. Cookies help to make a website work more efficient, enable extra functionality, and provide website owners with additional information about your visit to a website. Cookies also allow a website owner to track overall site usage and determine areas that users prefer. Cookies help make the user’s visit to a website easier by recognizing the user upon return and providing a customized experience.
First Party and Third Party Cookies
Session and Persistent Cookies
Our websites may place session and persistent cookies on your device. Whereas the difference between a first party and third party cookie relates to the party controlling the initial placement of the cookie on your device, the difference between a session and a persistent cookie relates to the length of time the cookie lasts. Session cookies are cookies that typically last for as long as you are using your browser, or browser session. When you end your browser session, the cookie expires. Persistent cookies, as the name implies, are persistent and will last after you close your browser. This allows for quicker and often more convenient access to our website.
Linking of Cookie data with other data
Information gathered through usage of a cookie is not linked to any direct personal identifiers (e.g., your name or e-mail address), unless you become a customer of us. Once you submit personal data on our sites (e.g., by signing up to receive information from us) we may link such personal data with cookies or other data that are associated with your visit(s) to our websites. Before we do so, we will notify you of this fact and seek your consent or grant you a right to object, if required by the law.
Cookies used on our websites
The following describes the cookies that we use on our websites and , as well as specific opt-out options:
1. Google Analytics
Opt out: You may opt out of the collection of your usage data (including your IP-address) and the processing of the data by Google by downloading and installing the add-on for your current web browser from the following link: http://tools.google.com/dlpage/gaoptout
2. Double Click
Opt out: You can opt-out of the use of DoubleClick's cookies by visiting: https://www.google.com/settings/ads
Opt out: You can opt-out of the use of Mixpanel cookies by visiting https://mixpanel.com/optout/
Opt out: You can opt-out of the use of Semasio cookies by visiting http://www.semasio.com/opt-out
Disabling, Deleting, or Opting Out of Cookies
If you do not want to have cookies placed on your device by third parties, many of them offer ways to opt out. Where possible, we have provided a link in the table above that explains how to opt out of that third party serving you cookies.
However, please note that if you disable cookies, you may not be able to use the full functionality of our websites. In particular, you may have limited access to some areas or be transitioned to a different experience.
Tempelhofer Ufer 17
Telephone: +49 030 5770 443 0
Version: May 7,2015